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Sustainability Claims under New EU Legislation

February 7 @ 13:00 - 15:00

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Are you also wondering what the future of green claims, labels and certifications will mean for your business? In recent months, the EU has aimed at creating new framework conditions for the marketing of environmental claims on products and services. This is especially seen with the recently published Proposal for a Green Claims Directive.

Marketing terms such as “climate neutral”, “recyclable” or self-created environmental labels are increasingly common on consumer goods, but so far only a few comes with a scientific proof. The EU wants to change this practice and wants to ensure better consumer protection and fair market transparency with its proposal for the Green Claims Directive.

This means that companies will have to adapt on how to substantiate their sustainability claims. To help you understand these policies and their implications, nova-Institute will host a webinar on “Sustainability Claims and Labels under new EU Legislation”. During this nova-Session you will have the chance to hear experts discuss the recent policy initiatives, their impacts, advantages and disadvantages for European businesses.

In addition, we will discuss what is to be expected from upcoming legislation on products environmental claims and substantiation. There will be different inputs by experts and ample time for discussion.



  • Lara Dammer (Head of the Economy and Policy Department, nova-Institute)
  • Ángel Puente (Senior Expert LCA & Sustainable Chemistry, nova-Institute)
  • Luciano Proto Cassina (Specialist in Bioeconomy and Circular Economy Policy, nova-Institute)



  • Life-cycle assessment in the context of sustainability claims
  • Proposal for a Green Claims Directive
  • Labels and certifications


Program (all CET)

13:00 – 13:15 Welcome and Introduction (Lara Dammer, nova-Institute)
13:15 – 13:45 EU Framework on Green Claims and Consumer Empowerment (Luciano Proto Cassina, nova-Institute)
13:45 – 14:15 Scientific Approaches of LCA and Green Claims (Ángel Puente, nova-Institute)
14:15 – 14:45 EU Labels and Certifications under the new Green Claims Directive (Lara Dammer, nova-Institute)
14:45 – 15:00 Outlook and Wrap Up (Lara Dammer, nova-Institute)


Do not miss this great opportunity to engage directly with experts from the industry, policy and academia. Join us for an informative and engaging nova Session on “Sustainability Claims and Labels under new EU Legislation”.
Register now to secure your spot!



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February 7
13:00 - 15:00
Event Category:


+49 2233 460 14 00
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42 people are attending Sustainability Claims under New EU Legislation


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42 people are attending Sustainability Claims under New EU Legislation